You may know that your business needs a website to help reach new customers, but did you know that experts recommend building your website around mobile viewing first? That’s because over 60–70% of organic searches for products and services happen on a mobile phone. And since many business owners start…

Market competition gets more intense every year, and no one feels it more than geographically closed markets with high barriers to entry. In other words, the business market in Hawaii. So how do business owners and entrepreneurs in Hawaii climb to success? Mastering Local SEO is one critical component. Improving…

Clean, optimized, responsive websites are great equalizers in business. They give small businesses a chance to win customers from larger corporations. And in a geographically closed and high barrier-to-entry market like Hawaii, entrepreneurs and small business owners alike can’t afford to have a low-quality website. So what makes a high-performing…

New businesses have been popping up all over since the pandemic began. Many crave the flexibility, independence, and fulfillment that only comes through running your own company. Yet the failure rate has remained the same– 50% of new businesses won’t last beyond five years. And local ventures are not immune. …

If you build it, they will come… eventually. Or you could skip the waiting and do this. Building an MVP is one of the first steps in proving the market feasibility of your product, but it can be tricky to make the most out of it, partly because an MVP is two things. An MVP is a Minimal Viable Product that, for most companies, is an app…

The number of startup incubators (or business accelerators) in the USA has grown dramatically in the last decade. And as that number continues to grow, the early bird advantage that many incubators used to enjoy is disappearing and resulting in thinner profit margins with the same amount of work. …

Recruitment is a challenge often overlooked by startups, not realizing the impact of poor recruitment until it’s too late. In many cases, startup owners can spend up to 40 percent of their working hours on tasks that do not generate income but are critical, such as hiring, payroll, and other…

Cyberattack attempts were at an all-time high towards the end of 2021 and all signs indicate that malicious actors will keep that momentum going into 2022. What does this mean for the average business owner? …

More than 81,000 apps were launched on the Google Play Store last month alone and 26,000 on the Apple App Store — that’s nearly 4,000 new apps every day in just one month. Of course, the vast majority of those apps won’t be direct competitors but they all share the…